About Us

Naturejoules, a pioneering startup recognized under the National Biofuels Policy 2021, transforms waste into high-energy fuels. Our flagship product, Advita Biofuel, is a 100% renewable alternative to diesel.

At Nature Joules, we are pioneering a greener future with our first-of-its-kind technology that converts biomass and plastic waste into second-generation biofuels. As the only company producing biofuel from both agricultural residues and plastic waste, we are dedicated to sustainability, waste reduction, and energy security. Our advanced waste-to-fuel technology not only minimizes environmental pollution but also offers a viable alternative to fossil fuels, making a significant contribution to carbon reduction and supporting circular economy practices.

Backed by extensive feasibility studies and global certifications, NatureJoules is at the forefront of the biofuel revolution. Our state-of-the-art biorefinery is designed for efficiency, scalability, and compliance with international quality standards. Through strategic collaborations and endorsements from industry leaders like SABIC, we are driving the future of renewable energy. By harnessing agricultural residues, industrial by-products, and non-recyclable plastics, NatureJoules proves that sustainability and innovation can work together—paving the way for a cleaner, energy-secure world.

Mission

Our mission is to transform renewable biomass and waste resources into sustainable energy solutions and eco-friendly green plastics. By leveraging innovation and advanced technology, we aim to reduce carbon emissions, minimize waste, and promote a circular economy. We are committed to driving change that benefits industries, communities, and the environment alike.

Vision

Our vision is to lead the world in developing green precursors for sustainable plastics and renewable energy products. We aspire to set global benchmarks in innovation, responsibility, and environmental stewardship, creating solutions that ensure both economic growth and a cleaner, more energy-secure future.

Our Values

Meet Our Leaders

Ajay Kumar

Founder & Director

Ajay Kumar is a dedicated industrialist and environmentalist, always keen on doing something meaningful for the world. Deeply connected to nature, he strives to preserve the environment while fostering sustainable development.

His journey took a significant turn in 2019 when he became deeply inspired by the immense potential of biofuels and green energy. Motivated by a vision to create a greener, more sustainable future, Ajay committed himself to building solutions that contribute to society by promoting green fields, bringing green energy back to communities, and actively reducing the global carbon footprint. With this passion, he established NatureJoules, a company dedicated to driving innovation in renewable energy, focusing on transforming non-edible resources and industrial waste into clean, sustainable power for the world.

Naturejoules developed Advita Biofuel, a BIS 1460 diesel equivalent biofuel capable of fully replacing fossil diesel. Ajay’s vision is to expand this innovation to every corner of the world, making it a better place to live without hindering modernization and development.

Before embarking on this new path, Ajay had been a Fellow Member of the Institute of Chartered Accountants of India (ICAI) and had been in practice since 2009. His decade-long practice provided him with deep knowledge of finance, which he now leverages to drive the financial sustainability of Naturejoules along with its research on biofuels.

Sugandha

Director

Sugandha oversees strategic initiatives and operations at our company, a pioneer in biofuel production. She previously served as a Consultant at the Ministry of Commerce and Industry, Government of India, for seven years..

where she provided policy recommendations and contributed to shaping India’s Foreign Trade Policy through in-depth analysis of global trade data and research insights.

Earlier in her career, Sugandha worked as a Research Associate at NCAER, a leading economic think tank, where she focused on economic research and policy formulation, including contributions to a government white paper. With a strong academic foundation and extensive experience in economic policy, she brings invaluable expertise to the biofuel industry, seamlessly combining entrepreneurial acumen with a deep commitment to advancing sustainable energy solutions.